Data protection

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is shopmate GmbH, Rosenheimer Str 145 ef, 81671 Munich, Germany, Tel .: +49 (0) 89 5187 1963, E-Mail: martin @ shopmate. cc. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when you visit our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source / reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 Para. 1 lit. the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

5) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use your data as permitted by law about which we will inform you accordingly below.

6) Use of your data for direct mail

6.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services similar to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you only have to pay transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

6.3 Newsletter dispatch via MailChimp
Our e-mail newsletters are sent via the technical service provider Klaviyo Inc, Floor 10., 225 Franklin St, Boston, MA 02110, United States (http://www.Klaviyo.com/), to whom we receive your Pass on the data provided for newsletter registration. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of the web beacons, Klaviyo automatically creates general, non-personal statistics about the reaction behavior to newsletter campaigns. On the basis of our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better focus on recipient interests, the web beacons in accordance with Art. 6 Para. 1 lit f GDPR also collect data of the respective newsletter recipient (email address, Time of retrieval, IP address, browser type and operating system) and used. These data allow individual conclusions to be drawn about the newsletter recipient and are processed by Klaviyo to automatically generate statistics that show whether a specific recipient has opened a newsletter message.
If you want to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Klaviyo can also use this data in accordance with Art. 6 Paragraph 1 lit. However, Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing contract ("Data Processing Agreement") with Klaviyo on the basis of the standard contractual clauses of the European Commission to enable the transfer of your personal data to Klaviyo. If you are interested, this data processing contract can be viewed at the following Internet address: https://www.klaviyo.com/privacy/dpa
Klaviyo is also certified under the US-European data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations.
You can view Klaviyo's privacy policy here:
https://www.klaviyo.com/privacy

6.4 Newsletter dispatch via CleverReach

Our e-mail newsletters are sent via the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede (“CleverReach”), to whom we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) are stored on CleverReach's servers in Germany or Ireland.

CleverReach uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the newsletters sent by email contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) has taken place after clicking on such links. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you want to object to the data analysis for statistical evaluation purposes, you have to unsubscribe from the newsletter.

We have concluded an order processing contract with CleverReach, with which we oblige CleverReach to protect our customers' data and not to pass them on to third parties.

You can read more information about data analysis by CleverReach here:
https://www.cleverreach.com/de/lösungen/reporting-und-tracking/
You can view the CleverReach data protection declaration here:
https://www.cleverreach.com/de/datenschutz/.

6.5 Advertising by mail

On the basis of our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, To save the industry or business name in accordance with Article 6 (1) (f) GDPR and to use it for sending interesting offers and information about our products by post

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

7) Data processing for order processing

7.1 To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for forwarding the data is Article 6 Paragraph 1 lit. b GDPR.

7.2 Use of special service providers for order processing and processing

- Easybill
The order processing (in particular the invoicing) takes place via the service provider "easybill" (easybill GmbH, Düsselstr. 21, 41564 Kaarst). Name, address and any other personal data will be passed on to easybill in accordance with Article 6 (1) (b) GDPR exclusively for processing the online order. Your data will only be passed on if this is actually necessary to process the order. Details on easybill's data protection and easybill's data protection declaration can be viewed on the easybill website at easybill.de.
- Shipcloud
The dispatch takes place via the dispatch portal "shipcloud" (shipcloud GmbH, Lüdmoor 35a, 22175 Hamburg). In accordance with Art. 6 Para. 1 lit. b GDPR, we pass on your data (name, address and, if applicable, further information) to shipcloud exclusively for the purpose of processing your online order. The data will only be passed on if this is actually necessary for processing.
Details on data protection at shipcloud can be viewed on the shipcloud website under "shipcloud.io".

7.3 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, payment is processed by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we pass on the information you provided during the ordering process along with information about your order in accordance with Article 6 (1) (b) GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only insofar as it is necessary for this. You can find more information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.com/de/help/201751600
- Mollie
If you choose a payment method from the payment service provider Mollie, the payment will be processed by the payment service provider Mollie BV, Keizersgracht 313, 1016 EE Amsterdam, The Netherlands, to whom we will provide the information you provided during the ordering process along with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with Art. 6 Paragraph 1 lit. b GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider Mollie and only insofar as it is necessary for this.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further data protection information, including the credit agencies used, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- IMMEDIATELY
If the payment method "SOFORT" is selected, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will receive the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit.b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will provide the information and information you provided during the ordering process pass on your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Paragraph 1 lit. b GDPR. Your data will only be passed on for the purpose of processing payments with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.

8) Contact for evaluation reminder

Evaluation reminder by Trusted Shops
If you have given us your express consent to this during or after your order in accordance with Article 6 (1) (a) GDPR, we will transmit your email address to the evaluation platform Trusted Shops GmbH, Subbelrather Str.15c, 50823 Cologne (www .trustedshops.de) so that they can send you a review reminder by email.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

9) Use of rating and seal of approval graphics

Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after placing an order.

This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in an optimal marketing of our offer, Article 6 Paragraph 1 lit. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str.15C, 50823 Cologne.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains e.g. your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is not evaluated and is automatically overwritten no later than seven days after your visit to the website.

Further personal data is only transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. In this case, the contractual agreement made between you and Trusted Shops applies.

10) Use of Social Media: Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged into Google, your data will be assigned directly to your account when you click on a video. If you do not want the assignment to your profile on YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Art. 6 Paragraph 1 lit. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether or not the embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information on data protection at “YouTube” in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

11) Online Marketing

11.1 Facebook pixel for creating custom audiences
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page is appended by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written into the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. This enables us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion").
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guideline (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is carried out on the basis of our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offer and our advertising measures in accordance with Article 6 (1) (f) GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this can also be transmitted to the Facebook Inc. server in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
In order to object to the collection by the Facebook pixel and the use of your data to display Facebook ads as a whole, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
Deactivate Facebook pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

11.2 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in the tracking, you can block this usage by deactivating the Google conversion tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 Paragraph 1 lit. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

12) web analytics services

12.1 Google (Universal) Analytics

Google Universal Analytics
This website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics uses so-called cookies, which are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again): Deactivate Google Analytics
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When a page is called up for the first time, the user is assigned a unique, permanent and anonymized ID that is set across all devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain any personal data and does not transmit it to Google.
The collection and storage of data via the user ID can be revoked at any time with effect for the future. To do this, you have to deactivate Google Analytics on all systems that you use, for example in another browser or on your mobile device.
You can deactivate it using a Google browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you have to click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12.2 Hotjar (hotjar Ltd.)

This website uses the Hotjar web analysis service from Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel .: +1 (855) 464-6788).
With this tool, movements on the websites on which Hotjar is used can be traced (so-called heatmaps). For example, it can be seen how far users scroll and which buttons users click and how often. The tool can also be used to obtain feedback directly from website users. In this way, we obtain valuable information to make our website even faster and more customer-friendly. The above analysis is based on our legitimate interests in optimization and marketing purposes and the interest-based design of our website in accordance with Article 6 (1) (f) GDPR. When using this tool, we pay particular attention to the protection of your personal data. So we can only understand which buttons you click and how far they scroll. Areas of the website in which personal data from you or third parties are displayed are automatically hidden by Hotjar and are therefore never traceable.

Hotjar offers every user the option of preventing the use of the Hotjar tool with the aid of a “Do Not Track Header” so that no data is recorded about the visit to the respective website. This is a setting that supports all common browsers in their current version. To do this, your browser sends a request to Hotjar to deactivate the tracking of the respective user. If you use our website with different browsers / computers, you must set up the “Do Not Track-Header” for each of these browsers / computers separately.
You can find detailed instructions with information about your browser at: https://www.hotjar.com/opt-out
More information about Hotjar Ltd. and via the Hotjar tool can be found at: https://www.hotjar.com
The data protection declaration of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

13) Retargeting / Remarketing / Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise this website in the Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your terminal device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize advertisements that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/

14) rights of the data subject

14.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:

  • Right to information according to Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of the processed personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect them from you, the Existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is forwarded in D rittlands exist;
  • Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
  • Right to deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is checked, if you refuse to delete your data due to inadmissible data processing and instead request the Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it has not yet been determined whether our legitimate Reasons outweigh;
  • Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or Notification of the restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, insofar as this is technically feasible;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. If you withdraw your consent, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
  • Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS THAT WE GIVE UPON YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING OR EXPRESSION APPLIES.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA AFFECTED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that are processed in the context of legal or similar obligations on the basis of Art. 6 Paragraph 1 lit. and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. provide evidence for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit.f GDPR, these data are stored until the person concerned exercises his right of objection under Art. 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.